Who would have thought a broken shoelace while traveling in Italy would turn into a growing eCommerce business?
Believe it or not, that’s the founding story behind our first merchant partner, Benjo’s, a specialty shoe and boot lace retailer headquartered in Minneapolis, Minnesota.
On today’s podcast you’ll hear from Justin Sucher, Managing Partner at Benjo’s and Account Director at The DOJO Group, a Minneapolis-based marketing consultancy.
Learn how Justin has positioned Benjo’s as an “attainable luxury” brand where you can find high-quality shoelaces that let you express yourself in fun ways. We also discuss Justin’s vision for the future of eCommerce and payments.
Listen to the Sezzle Storefront Podcast below…
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