Co-Branded Marketing Guidelines — Sezzle Merchant Brand Kit

01 — Logos

Brand Logos & Lockups

Use only approved Sezzle logo files. Never recreate, alter, or substitute the logo. All co-branded uses must be submitted for approval before going live.

Approved Logos

The Sezzle Badge is the primary logo asset for co-branded use. The Sezzle Logo (wordmark) is a secondary option for contexts where the badge doesn't fit. Use only the files provided — never recreate these assets.

Download All Logos

Sezzle Badge Primary Option

Use the badge as the default Sezzle asset. It works at small sizes and integrates well in checkout flows and co-branded placements.

Badge — on Dark Download

Badge — on Light Download

Clear Space

Sezzle Logo Secondary Option

Use the wordmark-only logo when space is tight or when the badge icon would be too small to be legible. Minimum digital width: 80px.

Logo — Dark Download

Logo — Light Download

Clear Space

File formats: All logos are provided as SVG and PNG (2× and 3×). SVG is preferred for digital use. PNG is provided for environments that don't support vector formats. Contact your Sezzle partner manager for print-ready files.

Co-Branded Lockups

When promoting Sezzle alongside your brand, use one of the two approved lockup formats below. These lockups are designed to sit within your brand's environment — use your own background colors and styles. What matters is that the logos are reproduced faithfully and proportionally.

Download Template

Option A

Horizontal Lockup

Template

Clear Space

Best for horizontal spaces — email headers, website banners, co-branded landing pages. Separate logos with a vertical rule at 25–50% opacity.

Option B

Vertical / Stacked Lockup

Template

Clear Space

Best for square or portrait spaces — social posts, packaging, app screens. Separate logos with a horizontal rule at 25–50% opacity.

Spacing & Balance

Size Ratio

The Sezzle logo should be visually balanced with your logo — neither dominant nor diminished. Aim for equal optical weight.

Divider Rule

The divider (vertical or horizontal) should be 1px wide and set to 25–50% opacity of the surrounding text color. Never colored.

Approval

All co-branded lockups must be reviewed by your Sezzle partner manager before publishing. Submit via your partner portal.

Approval required: Do not publish co-branded materials without written approval from Sezzle. Unauthorized lockup use may result in suspension of co-marketing privileges.

Logo Misuse

The following uses are not permitted. When in doubt, use only the provided logo files without modification.

✗ Don't

Don't place the logo on backgrounds that reduce legibility — busy photos, loud patterns, or clashing colors.

✗ Don't

Never stretch, skew, rotate, or alter the proportions of the logo. Always scale uniformly.

✗ Don't

Never recolor the logo. Use only the official dark and light versions provided in this kit.

✗ Don't

Never add drop shadows, glows, outlines, or any visual effects to the logo.

✗ Don't

Never crowd the logo with other elements. Always maintain the required clear space on all sides.

✗ Don't

Never recreate the Sezzle wordmark using a different font or type treatment. Always use the official logo files.

02 — Widgets + Modals

Checkout Buttons & PDP Widgets

Sezzle provides ready-to-use buttons and widgets. Use only the assets provided — do not recreate buttons or messaging from scratch.

Checkout Installments Widget — Integrated

Checkout Button — Non-Integrated

If your platform isn't natively integrated, use one of the static button options below. These buttons work on both light and dark backgrounds — use the version that best fits your checkout environment.

Download All Buttons

Primary

Primary Badge

Pay

Pay Later

Buy Now, Pay Later

Pay in 5

Flexible Payment Options

Secondary

Secondary Badge

Pay

Pay Later

Buy Now, Pay Later

Pay in 5

Flexible Payment Options

PDP Widget + Modal

The Sezzle on-site messaging SDK automatically detects your price element and renders the installment widget inline — no placeholder div needed. It calculates the payment amount in real time and opens an educational modal when the ⓘ icon is clicked.

Integration Code

HTML + JS Add before closing </body> tag

<!-- 1. Configure the widget (must come before the script) -->
<script type="text/javascript">
  document.sezzleConfig = {
    configGroups: [{
      targetXPath:  "#ProductPrice/.money",   // CSS path to your price element
      renderToPath: "../../.product-price",  // where to inject the widget
      urlMatch:     "product",              // only render on product pages
      theme:        "light",                // "light" | "dark" | "black-flat" | "white-flat"
      alignment:    "left",                 // "left" | "center" | "right" | "auto"
      minPrice:     3500,                   // cents — hide below $35.00
      maxPrice:     250000,                 // cents — hide above $2,500.00
      language:     "en",                   // "en" | "fr" | "de" | "es"
    }]
  };
</script>

<!-- 2. Load the SDK — replace {merchant_id} with your 36-char UUID -->
<script src="https://widget.sezzle.com/v1/javascript/price-widget?uuid={merchant_id}"></script>

Full Integration Docs

Express Checkout

The Sezzle Express Checkout button lets returning customers skip up to 20 checkout fields by using the contact and shipping info saved in their Sezzle account. Available for direct integration and WooCommerce merchants at no extra cost. Place it on your product page, cart, or checkout for maximum conversion impact.

1

Shopper clicks
Express button

2

Authenticates
with Sezzle

3

Confirms saved
shipping address

4

Selects
shipping method

Chooses plan,
order confirmed

Integration Code

HTML + JS Add SDK to <head>, button to page, init in <body>

<!-- 1. Load the Express Checkout SDK in <head> -->
<script
    type="text/javascript"
    src="https://checkout-sdk.sezzle.com/express_checkout.min.js"
></script>

<!-- 2. Add a button placeholder where you want it to render -->
<div
    id="sezzle-smart-button-container"
    style="text-align: center"
    templateText="Pay with %%logo%%"
    borderType="semi-rounded"
    customClass="action,primary,checkout"
></div>

<!-- 3. Initialize the SDK -->
<script>
  const checkoutSdk = new Checkout({
    mode:       "popup",        // "popup" | "iframe" | "redirect"
    publicKey:  "sz_pub_...",   // from Sezzle Merchant Dashboard
    apiMode:    "live",         // "live" | "sandbox"
    apiVersion: "v2",
  });

  // Render the button
  await checkoutSdk.renderSezzleButton("sezzle-smart-button-container");

  // Wire up event handlers
  checkoutSdk.init({
    onClick: function() {
      event.preventDefault();
      checkoutSdk.startCheckout({
        checkout_payload: {
          express_checkout_type: "multi-step",
          order: {
            intent:                 "AUTH",
            reference_id:           "543645yg5tg5675686",
            description:            "sezzle-store - #12749253509255",
            requires_shipping_info: true,
            items: [{
              name:     "widget",
              sku:      "sku123456",
              quantity: 1,
              price: { amount_in_cents: 1000, currency: "USD" },
            }],
            discounts: [{
              name:   "20% off",
              amount: { amount_in_cents: 1000, currency: "USD" },
            }],
            metadata: {
              location_id:   "123",
              store_name:    "Downtown Minneapolis",
              store_manager: "Jane Doe",
            },
            order_amount: { amount_in_cents: 10000, currency: "USD" },
          },
        },
      });
    },
    onComplete: function(response) {
      checkoutSdk.capturePayment(response.data.order_uuid, {
        capture_amount: { amount_in_cents: 10000, currency: "USD" },
        partial_capture: false,
      }).then((r) => { console.log(r); });
    },
    onCancel:  function() { alert("Transaction cancelled."); },
    onFailure: function() { alert("Transaction failed."); },
    onCalculateAddressRelatedCosts: async function(shippingAddress, order_uuid) {
      // Authenticate server-side and PATCH order with shipping options
      const response = await fetch(
        `https://sandbox.gateway.sezzle.com/v2/authentication`,
        {
          method: "POST",
          headers: { "Content-Type": "application/json" },
          body: JSON.stringify({
            private_key: "sz_pr_...",
            public_key:  "sz_pub_...",
          }),
        }
      );
      const { token } = await response.json();

      const shipping_options = [
        {
          name: "Standard Shipping", description: "3-5 business days",
          shipping_amount_in_cents: 1000, tax_amount_in_cents: 500,
          final_order_amount_in_cents: 11500,
        },
        {
          name: "Express Shipping", description: "1-2 business days",
          shipping_amount_in_cents: 2000, tax_amount_in_cents: 1000,
          final_order_amount_in_cents: 13000,
        },
      ];

      const updateResponse = await fetch(
        `https://sandbox.gateway.sezzle.com/v2/order/{order_uuid}/checkout`,
        {
          method: "PATCH",
          headers: {
            "Content-Type": "application/json",
            Authorization: `Bearer ${token}`,
          },
          body: JSON.stringify({
            currency_code:  "USD",
            address_uuid:   shippingAddress.uuid,
            shipping_options,
          }),
        }
      );
      return { ok: updateResponse.ok };
    },
  });
</script>

Full Integration Docs

03 — Promotion

Marketing Assets

Ready-made display ad banners for your website, paid campaigns, and landing pages. Use as-is — do not alter the Sezzle brand elements within them.

04 — Messaging

Copy & Messaging Rules

Consistent language protects both you and Sezzle. Use only approved phrases, and always include required disclaimers when using financial trigger terms.

Approved Language

Phrases marked with * are Reg Z trigger terms and require the full disclaimer on the asset. All ads referencing the lending product require at minimum the true lender disclosure. See Trigger Terms & Disclaimers below.

	Approved Phrase	Recommended Context	Product
✓	Pay Later with Sezzle	Homepage banners, ads, general awareness	Pay Later
✓	Pay Later with No Hassle	Brand campaigns, social, email	Pay Later
✓	Pay Over Time with Sezzle	General awareness, footers, display ads	Pay Later
✓	Flexible Payment Options Available	Homepage banners, in-store signage	All products
✓	Flexible Payment Options Available with Sezzle	Homepage banners, ads, email headers	All products
✓	Pay in 4 with Sezzle *	PDP widget, checkout, ads — full Reg Z disclaimer required	Pay in 4
✓	Pay in 4, Spread Over 6 Weeks *	Social media, display ads — full Reg Z disclaimer required	Pay in 4
✓	Pay over 6 weeks with Sezzle *	Ads, email — full Reg Z disclaimer required	Pay in 4
✓	Pay in 5™ with Sezzle *	PDP widget, checkout, ads — Pay in 5 disclaimer required	Pay in 5™
✓	Pay in 5™, Spread Over 8 Weeks *	Social media, display ads — Pay in 5 disclaimer required	Pay in 5™
✓	Pay over 8 weeks with Sezzle *	Ads, email — Pay in 5 disclaimer required	Pay in 5™
✓	Select Sezzle at Checkout	How-it-works steps, instructional copy	All products
✓	Now offering Sezzle at checkout	Merchant signage, email, social announcements	All products
✓	Pay later and build your credit history with Sezzle *	Sezzle Up awareness — credit reporting disclaimer required	Sezzle Up

What Not to Say

Don't say

"Free money" / "Get it free"

→ Instead say:

"Pay in 4 interest-free installments"

Don't say

"No credit check"

→ Instead say:

"Subject to approval" + include disclaimer

Don't say

"Guaranteed approval"

→ Instead say:

"Apply at checkout — takes seconds"

Don't say

"0% APR" / "Zero APR"

→ Instead say:

"No interest on Pay in 4†" + disclaimer

Don't say

"Buy now, worry later"

→ Instead say:

"Buy now, pay later with Sezzle"

Don't say

"Sezzle financing" / "Sezzle loan"

→ Instead say:

"Pay in 4 with Sezzle" or "Buy now, pay later"

Don't say

"Never pay interest"

→ Instead say:

"No interest on qualifying purchases†"

Don't say

"Pay whatever you want"

→ Instead say:

"Flexible payment options with Sezzle"

Example of advertising a static price with the Sezzle widget

✗ Don't

Don't advertise a specific price breakdown alongside the Sezzle widget in ads. If the price changes — due to a sale, coupon, or cart adjustment — the installment amount shown will no longer be accurate. The widget calculates the correct amount dynamically at checkout, not in static creative.

Trigger Terms & Disclaimers

No matter the asset, if a trigger term is present the full disclaimer must appear on the asset — "T&Cs Apply" alone does not suffice. Disclaimers should be no smaller than the smallest font used on the asset. Legal and Compliance must still review all assets before publication.

Not trigger terms: "Pay Later" and "Subscription" are not Reg Z trigger terms on their own. However, all ads that reference the lending product still require the true lender disclosure. Phrases like "Pay in 4" or any reference to the number of payments, period of repayment, or specific dollar amounts are trigger terms.

All ads referencing the lending product — True Lender Disclosure

Any US asset that mentions a Sezzle lending product (Pay Later, Pay in 4, Pay in 5, etc.) must include the true lender disclosure. When no Reg Z trigger term is present, this short form is sufficient:

Issued by WebBank, or Sezzle. See loan agreement for details.

After monthly product launches, use the updated version:

Issued by Sezzle and third party lenders, including WebBank. Refer to your loan agreement for lender information. All loans are subject to credit approval.

"Pay in 4" · number of payments · period of repayment · payment amounts — Full Reg Z Required

Any reference to "Pay in 4," the number of payments, a repayment period (e.g. "6 weeks"), or a specific payment amount triggers full Reg Z disclosure. Each trigger term on the asset should carry a superscript (*); if they appear in a paragraph, a single * at the end suffices. The full disclaimer must be present on the same asset.

*Issued by WebBank or Sezzle. See loan agreement for details. For example, for a $300 loan, $75 down payment + $7.49 service fee today, then 3 payments of $75 every 2 weeks. 45.0% APR. Service fees vary by loan amount. Paid subscription may be required.

Integrated merchants with no fees:

*Issued by WebBank or Sezzle. See loan agreement for details. 0% APR. 25% down + 3 payments of 25% every 2 weeks.

"Pay in 5™" · number of payments · period of repayment · payment amounts

Any reference to "Pay in 5," 5 payments, the 8-week repayment period, or specific Pay in 5 payment amounts requires the Pay in 5 disclaimer:

*Issued by WebBank or Sezzle. See loan agreement for details. For example, for a $300 loan, $60 down payment + $7.49 service fee today, then 4 payments of $60 every 2 weeks. 33.3% APR. Paid subscription may be required.

Integrated merchants with no fees:

*Issued by WebBank. See loan agreement for details. 20% down, 4 payments of 20% every 2 weeks, 0% APR with paid subscription.

"Build credit history" or any reference to credit reporting

Any reference to building, improving, or impacting credit history requires the full Sezzle Up disclosure:

Opt-in to voluntary credit reporting by enrolling in Sezzle Up. Increases or specific changes to your credit score are not guaranteed. Impact on your credit score may vary depending on your use. All payments, including late payments, are required to be reported, which may negatively impact your credit score. Credit scores are independently determined by credit bureaus based on a number of factors, including the financial decisions you make with other financial services organizations. The program and related services will not remove negative credit history from your credit report.

Restricted Promotions

Sezzle may not be promoted in connection with the following product categories. Merchants offering these products must not include Sezzle branding in related marketing materials.

Firearms & Weapons

Guns, ammunition, explosives, and related accessories. Includes legal firearm retailers.

Adult Content

Pornographic, sexually explicit, or adult-oriented content, products, or services.

Drug Paraphernalia

Products primarily used in the consumption, preparation, or distribution of controlled substances.

Tobacco & Vaping

Cigarettes, cigars, vaping devices, e-liquids, and related tobacco products.

Gambling

Online casinos, sports betting, lottery services, and other wagering platforms.

Regulated Pharma

Prescription medications, controlled substances, and unregulated supplements making health claims.

Questions about your category? If your products fall in a gray area or you're unsure whether a promotion is permitted, contact your Sezzle partner manager before publishing. Violations may result in suspension of co-marketing privileges.

Co-BrandedMarketing Guidelines

Brand Logos & Lockups

Checkout Buttons & PDP Widgets

Marketing Assets

Copy & Messaging Rules

Co-Branded
Marketing Guidelines