My first experience with Facebook advertising came when I contributed to a fast-casual restaurant’s marketing campaign to promote the opening of a new location. I had to quickly familiarize myself…

According to American Express, 76% of Americans used their mobile devices for holiday shopping last year. With our omnipresent smartphones, comparing prices online and checking out deals have become almost…

As the year’s holiday rush comes to a close, consumers are putting finishing touches on their gifts. For the online retailer, it’s a completely different story. This time of year…

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